Oracle is a global technology company known for database software, cloud infrastructure, and enterprise business applications. Del Co Design Lab supported Oracle ERP marketing design in 2018–2019 through internal and external collateral for Oracle’s ERP, EPM, and SCM marketing teams. The work included newsletters, presentation decks, thought leadership pieces, social campaign graphics, blog layouts, and promotional materials created during a period of visual transition as Oracle moved toward a cleaner, more modern brand system.
Learn more about Oracle’s enterprise applications and cloud solutions on the official Oracle website.
Industry:
Enterprise Technology, Cloud Applications, ERP Software
The collaborators
C&R Software Team
Oracle ERP / EPM / SCM Marketing Team
North America Demand Marketing
Product Marketing / Campaign Stakeholders
Creative Partner
Del Co Design Lab
Featured Project: The Future-Ready Enterprise Animated Presentation
Note: Some Oracle samples were created for internal marketing use. Select visuals have been cropped, simplified, or adapted into generic layouts to show the design approach while protecting confidential details, internal links, customer information, and restricted content.
What we did
Internal and External Campaigns
Del Co Design Lab collaborated with Oracle in 2018–2019 on a range of internal and external marketing collateral. The work supported Oracle’s ERP marketing team during a period of visual transition, as Oracle moved toward the cleaner, more modern brand system introduced around 2019. Our role focused on helping the team create polished, brand-aligned materials for presentations, email newsletters, and marketing communications that supported both internal stakeholders and external audiences.
the process
ERP Marketing Design Through a Brand Transition
Our work with Oracle required close attention to brand consistency, audience, and format. As Oracle moved from its older red-and-blue cloud marketing style toward a warmer, more organic visual system, Del Co Design Lab adapted layouts, imagery, typography, and content structure across newsletters, campaign graphics, blog layouts, and presentation decks. Each piece was designed to support Oracle’s evolving brand while making complex ERP, EPM, and SCM messages clear and easy to use.
Our portfolio of work: Oracle erp marketing design
Interactive Campaign Presentation Design
This Oracle presentation template was created to support a complex “day in the life” campaign story across paid search, email marketing, banner ads, blogs, paid social, digital events, and live events. The deck required more than static slide design. It included embedded video moments, animation, triggers, and navigation links that allowed the presenter to move through each campaign touchpoint in a more interactive way. To protect confidential information, many slides were removed and remaining screens were blurred, while still preserving the layout structure, presentation flow, and branded storytelling approach.
A Day in the Life: 2019 North America Marketing Presentation
ERP Newsletter Design Across Oracle’s Brand Transition
These ERP/EPM/SCM Cloud newsletters supported Oracle ERP marketing design with recurring internal communications for campaigns, events, content updates, webcasts, and sales enablement. The samples show the shift from Oracle’s earlier cloud marketing style — with red accents, blue-gray panels, corporate photography, and direct CTA buttons — to a newer, more organic brand system using warmer patterns, muted colors, icon navigation, and a softer editorial layout. Across both styles, the goal was to organize dense marketing updates into a clear, scannable email format that helped internal teams quickly understand what to promote, share, and act on.
Thought Leadership Content for Finance and Industry Audiences
These Oracle thought leadership pieces translated complex business technology topics into clear, editorial-style content for enterprise readers. How to Keep Up with Big Changes in Banking focused on cloud transformation in financial services, while Oracle vs. [Competitor]: 5 Things You Need to Know organized a competitive comparison into a polished, easy-to-scan article format. Both pieces used strong hero imagery, clear section hierarchy, callout content, supporting visuals, and branded page layouts to help Oracle communicate cloud application value across finance, ERP, HCM, and industry-specific audiences.
How to Keep Up with Big Changes in Banking – Repurposed Blog
![Oracle vs. [Competitor]: 5 Things You Need to Know](https://delco.design/wp-content/uploads/2025/01/Oracle-vs.-Competitor-5-Things-You-Need-to-Know_v3_Page_1-791x1024.jpg "Oracle vs. [Competitor]- 5 Things You Need to Know_v3_Page_1")
Oracle vs. [Competitor]: 5 Things You Need to Know – Repurposed Blog
Social Campaign Graphics Across Oracle’s Brand Evolution
These Oracle social campaign graphics show how ERP, EPM, and SCM marketing messages were adapted across multiple digital formats and brand styles. Earlier pieces used Oracle Cloud’s bold red accents, angular overlays, strong photography, and direct calls to action, while later tiles moved toward cleaner logo placement, softer photography, darker gradients, and more streamlined messaging. Together, the grid demonstrates how campaign themes for cloud computing, finance, supply chain, webcasts, research, and demand generation were translated into clear, quick-read visuals for social and digital promotion.
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