GE was one of the foundational client relationships that helped launch Del Co Design Lab and remains an important example of our energy marketing design experience. Supporting GE’s Digital Solutions for Power & Utilities marketing campaigns, the work helped communicate complex technology, infrastructure, and energy concepts through clear, cohesive design. While GE’s energy business has since evolved into GE Vernova, this body of work continues to reflect the strengths that define our studio today: simplifying complex B2B subject matter, building visual consistency across multiple formats, and helping enterprise teams communicate technical ideas with clarity and impact.
Industry:
Energy Technology, Power, Utilities, Digital Transformation
The collaborators
GE Team
VP of Marketing
Creative Director
Creative Partner
Del Co Design Lab
The featured project
We created this 10-page e-book for GE Power Digital Solutions translated complex operational challenges into a clear visual story about optimization, profitability, and bottom-line performance. The design used GE’s clean blue brand palette, full-bleed energy and city imagery, icon systems, process diagrams, and structured use-case pages to make technical content easier to navigate.
Featured Project: Digital for Power & Utility Bottom Line Success E-book
What we did
Marketing Design for Power & Utilities
Del Co Design Lab supported GE with a range of digital transformation, power, and utility marketing assets, including e-books, white papers, executive briefs, infographics, and event graphics. The work focused on making complex energy technology topics easier to understand — from business optimization and asset performance management to coal plant efficiency, grid transformation, and the future of the electricity value network.
the process
Technical Clarity. Executive Impact.
Across the body of work, our energy marketing design approach combined strong technical content hierarchy, GE’s clean blue visual system, full-bleed energy imagery, iconography, process diagrams, data visualization, and structured use-case layouts. The strongest samples show how complex operational and industry challenges were translated into clear, executive-ready content for sales, thought leadership, and event marketing.
Electricity Value Network Brochure
The Electricity Value Network brochure helped GE communicate the transformation of the power and utilities industry through a clear, visual story. The design combined custom illustration, technical diagrams, industry statistics, digital overlays, and refined imagery to show how generation, transmission, distribution, renewables, smart grids, storage, and connected customers were reshaping the electricity ecosystem. By organizing complex technologies and business trends into executive-ready content, the piece connected GE’s digital solutions to a broader story of energy transformation.
Event Pull-Up Banners
The Digital Power Plant pull-up banners extended GE’s digital power story into a clean, high-impact event format. Designed for quick visibility in a conference or sales environment, the banners used bold GE branding, deep blue energy imagery, concise messaging, and strong hierarchy to communicate key solution areas. The design balanced technical credibility with simplicity, helping viewers quickly understand customer impact, performance benefits, and the broader value of GE’s Digital Power Plant platform.
Infographics
The Energy Value Network infographic condensed GE’s digital transformation story into a clear visual map of the power and utilities ecosystem. By connecting solution areas such as wind, nuclear, grid, fossil gas, coal, buildings, and cities to key outcomes, the design helped communicate GE’s role in improving reliability, reducing downtime, lowering costs, and creating new value across the electricity network.
The Digital Power Plant for Steam infographic translated a highly technical coal-power story into a clear, executive-friendly visual. Through bold statistics, structured content blocks, iconography, and simplified messaging, the design showed how GE’s Digital Power Plant software suite could support better efficiency, lower emissions, and reduced downtime for steam power plants.
Energy Value Network Infographic
Digital Power Plant for Steam Infographic
Digital Campaign Graphics
The GE digital campaign graphics adapted power and utility messaging across web and social ad formats. Each banner carried the same cybersecurity theme across gas, nuclear, steam, transmission and distribution, and wind, while maintaining consistent GE branding and clear calls to action. Energy photography, digital overlays, bold typography, and flexible layouts helped create a cohesive campaign system across horizontal, vertical, and display ads.
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