FICO is a global analytics software company best known for its credit scoring, fraud prevention, decision management, and applied intelligence solutions. Through FICO® Platform, the company helps organizations use data, AI, analytics, decision modeling, and automation to make smarter business decisions across the customer lifecycle.
Industry:
Analytics Software, Decision Intelligence, Financial Technology, AI Decisioning
The collaborators
FICO Team
Director, Content Studio – Creative & Brand
VP, Global Marketing
EVP & Chief Marketing Officer
Creative Services Sr Manager
VP, Design, Brand & Creative
Director – Global Integrated Marketing
Senior Copywriter / Editor
Paralegal and Senior Manager, Legal
Creative Partners
Contract Graphic Designers
Contract Copywriters
Contract Proofreaders
Del Co Design Lab
Exploring how enterprise AI can move from experimentation to real business impact through transparent, outcome-driven decision agents. The design helped organize a complex emerging technology topic into a clear thought leadership piece, using structured layouts, diagrams, callouts, and visual hierarchy to explain agentic AI, decisioning, and FICO Platform’s role in operationalizing AI at scale.
What we did
B2B design partnership across brand eras
Del Co Design Lab has supported FICO across a wide range of B2B marketing and sales assets, including solution sheets, executive briefs, research reports, infographics, campaign graphics, event materials, and presentation support. The work has spanned multiple FICO brand systems, requiring the ability to adapt quickly, maintain consistency, and translate complex topics — from fraud prevention and scams protection to AI decisioning and platform capabilities — into clear, polished, and engaging visual communications.
The process
Deep Knowledge. Fast Execution.
Our long history with FICO allows us to work with a deep understanding of the brand, audience, internal review process, and highly technical subject matter. Projects often require fast collaboration with marketing teams, product experts, copywriters, and regional stakeholders to clarify messaging, organize content, source imagery, build layouts, and prepare final files across multiple formats. That familiarity helps us move efficiently from concept to completion while delivering accurate, brand-aligned work that supports FICO’s evolving business and marketing needs.
Our portfolio of Work: a long-term creative partneR
Note: This portfolio includes select work created across multiple FICO brand identities. These samples are shown to demonstrate the depth of the creative partnership, the range of deliverables, and our ability to adapt design systems through years of brand evolution.
Current brand, current thinking
In the current FICO brand era, Del Co Design Lab collaborated with internal marketing, product, content, and regional teams to turn complex AI, decisioning, fraud prevention, and platform topics into clear visual communications. Across pieces like FICO Platform Decision Agents, Beyond the AI Hype, India Scam Survey, Indonesia Scams & Money Mules, and FICO Falcon Compromise Manager, the work focused on content hierarchy, diagrams, image direction, data visualization, icon-driven sections, benefit callouts, tables, and clean layouts to make dense messaging polished, practical, and easy to scan.
Indonesia Scams & Money Mules Infographic
India Scam Survey 2024
FICO Falcon Compromise Manager Solution Sheet
Beyond the AI Hype Executive Brief
FICO Decisions: Reimagining the System
During the previous brand era, FICO used a flexible visual system built around bold category colors, large photography, clean typography, and modular layouts that could adapt across brochures, e-books, solution sheets, case studies, and presentations. Del Co Design Lab helped organize complex content through messaging hierarchy, image selection, diagrams, section structures, callouts, and layout systems, making highly technical topics easier to scan and understand across multiple audiences, formats, and evolving brand standards.
FICO Global Partners & Alliances Program
Customer Advocacy Program
Why Financial Services Partners Should Care About Customer Communications
FICO Scoring Solutions Executive Overview 2021
FICO Decisions Era: Bringing the Brand to Life
The FICO Decisions era used bold photography, bright blue overlays, data-inspired patterns, and clean typography to create a highly recognizable brand system. From FICO World event materials and on-site graphics to technical pieces like the Data Lake and Analytics Technology Blueprint, Now, More Than Ever: Know Your Customer, and FICO Debt Manager for Government, the work shows how Del Co Design Lab helped extend the brand across both large-scale event experiences and detailed enterprise marketing communications.
FICO World: The Decisions Conference — 2016 & 2018
Data Lake and Analytics Technology Blueprint
Now, More Than Ever: Know Your Customer Ebook Series
FICO Debt Manager for Government Product Sheet
Thought Leadership Era: Complex Concept Storytelling
Prior to founding D’Eliseo & Company, Laura worked extensively with the internal FICO Thought Leadership team. The thought leadership e-book series helped translate complex business and analytics topics into clear, visually engaging narratives. Comply and Compete, The Right Perspective, and Turn Big Data Insights into Smarter Decisions each approached decisioning from a different angle — regulatory compliance, holistic customer understanding, and the shift from business intelligence to smarter operational decisions. Across the series, bold cover concepts, metaphor-driven imagery, diagrams, page-by-page storytelling, and clean visual hierarchy helped make dense topics easier to follow while establishing an early foundation for Del Co Design Lab’s long-term work with FICO.
Comply and Compete: Model Management Best Practices Ebook
The Right Perspective Ebook
The Race Is On: Turn Big Data Insights into Smarter Decisions Ebook
Simply Styled Sites