FICO is a global analytics software company best known for its credit scoring, fraud prevention, decision management, and applied intelligence solutions. Through FICO® Platform, the company helps organizations use data, AI, analytics, decision modeling, and automation to make smarter business decisions across the customer lifecycle.
The FICO B2B design partnership has been one of the most meaningful and long-standing creative relationships in Del Co Design Lab’s history. Before launching the studio, Laura worked with FICO as a full-time designer, gaining deep knowledge of the brand, business, internal teams, and highly technical B2B marketing needs. After transitioning from an in-house role to an independent creative partner, that relationship continued — and still continues today.
Industry:
Analytics Software, Decision Intelligence, Financial Technology, AI Decisioning
The collaborators
FICO Team
Director, Content Studio – Creative & Brand
VP, Global Marketing
EVP & Chief Marketing Officer
Creative Services Sr Manager
VP, Design, Brand & Creative
Director – Global Integrated Marketing
Exploring how enterprise AI can move from experimentation to real business impact through transparent, outcome-driven decision agents. The design helped organize a complex emerging technology topic into a clear thought leadership piece, using structured layouts, diagrams, callouts, and visual hierarchy to explain agentic AI, decisioning, and FICO Platform’s role in operationalizing AI at scale.
fico b2b desigN partnership across braNd eras
Del Co Design Lab has supported FICO across a wide range of B2B marketing and sales assets, including solution sheets, executive briefs, research reports, infographics, campaign graphics, event materials, and presentation support. The work has spanned multiple FICO brand systems, requiring the ability to adapt quickly, maintain consistency, and translate complex topics — from fraud prevention and scams protection to AI decisioning and platform capabilities — into clear, polished, and engaging visual communications.
Deep brand knowledge, fast collaboration, reliable executioN
Our long history with FICO allows us to work with a deep understanding of the brand, audience, internal review process, and highly technical subject matter. Projects often require fast collaboration with marketing teams, product experts, copywriters, and regional stakeholders to clarify messaging, organize content, source imagery, build layouts, and prepare final files across multiple formats. That familiarity helps us move efficiently from concept to completion while delivering accurate, brand-aligned work that supports FICO’s evolving business and marketing needs.
Our portfolio of Work: a long-term creative partneR
Note: This portfolio includes select work created across multiple FICO brand identities. These samples are shown to demonstrate the depth of the creative partnership, the range of deliverables, and our ability to adapt design systems through years of brand evolution.
Current brand, current thinking
In the current FICO brand era, the selected work highlights close collaboration with internal marketing, product, content, and regional teams to turn complex topics into clear visual communications. Across pieces like FICO Platform Decision Agents, Beyond the AI Hype, and the India Scam Survey, we worked through content hierarchy, diagrams, image direction, data visualization, and layout structure to make technical AI, decisioning, and fraud prevention concepts easier to understand.
For more focused assets like Indonesia Scams & Money Mules and FICO Falcon Compromise Manager, the collaboration centered on simplifying dense messaging into concise, visually engaging formats. Through image selection, icon-driven sections, benefit callouts, tables, and clean page layouts, each piece was shaped to support FICO’s brand, audience, and campaign goals while keeping the content polished, practical, and easy to scan.
Indonesia Scams & Money Mules Infographic
India Scam Survey 2024
FICO Falcon Compromise Manager Solution Sheet
Beyond the AI Hype Executive Brief
FICO Decisions: Reimagining the Design System
During the previous brand era, FICO used a flexible visual system built around bold category colors, large photography, clean typography, and modular layouts. As a result, the design system could adapt across brochures, e-books, solution sheets, case studies, and presentations.
Much of the collaboration centered on helping FICO teams organize complex content into clearer, more engaging communications. We worked through messaging hierarchy, image selection, diagrams, section structures, callouts, and layout systems to make highly technical topics easier to scan and understand. Together, these samples show Del Co Design Lab’s ability to support enterprise-level B2B design across multiple audiences, formats, and evolving brand standards.
FICO Global Partners & Alliances Program
Customer Advocacy Program
Why Financial Services Partners Should Care About Customer Communications
FICO Scoring Solutions Executive Overview 2021
FICO Decisions Era Begins: Bringing Decisioning to Life
The FICO Decisions era reflects a highly recognizable brand system built around bold photography, bright blue overlays, data-inspired patterns, clean typography, and conference-scale visual impact. The strongest work from this period includes FICO World event materials, sponsorship guides, badges, promotional graphics, wall graphics, and on-site environmental design. Together, these pieces show how the brand extended across a full attendee experience — from registration areas and digital screens to pull-up signs, printed guides, and promotional touchpoints.
Pieces such as the Data Lake and Analytics Technology Blueprint, Now, More Than Ever: Know Your Customer, and FICO Debt Manager for Government show how Del Co Design Lab worked with FICO teams to organize technical messaging, diagrams, research findings, benefit callouts, and product information into clear, brand-aligned communications. The result was a flexible visual system that could support both large-scale event experiences and highly detailed enterprise marketing content.
FICO World: The Decisions Conference — 2016 & 2018
Data Lake and Analytics Technology Blueprint
Now, More Than Ever: Know Your Customer Ebook Series
FICO Debt Manager for Government Product Sheet
Thought Leadership Era: Complex Concept Storytelling
This early FICO thought leadership e-book series helped translate complex business and analytics topics into clear, visually engaging narratives. Comply and Compete, The Right Perspective, and Turn Big Data Insights into Smarter Decisions each approached decisioning from a different angle — regulatory compliance, holistic customer understanding, and the shift from business intelligence to smarter operational decisions.
Across the series, the design used bold cover concepts, metaphor-driven imagery, diagrams, page-by-page storytelling, and clean visual hierarchy to make dense topics easier to follow. These pieces show an early foundation of Del Co Design Lab’s work with FICO: collaborating with content and marketing teams to turn technical ideas into polished thought leadership assets that informed, educated, and guided enterprise audiences.
Comply and Compete: Model Management Best Practices Ebook
The Right Perspective Ebook
The Race Is On: Turn Big Data Insights into Smarter Decisions Ebook
Simply Styled Sites