C&R Software partnered with Del Co Design Lab for brand content and event design that supported a wide range of marketing, sales enablement, and conference initiatives. C&R Software provides credit and collections technology for leading financial institutions around the world. Their solutions support modern, end-to-end collections and recovery operations, helping banks and other organizations improve recovery rates, lower operating costs, strengthen compliance, and deliver better customer outcomes.
Their Debt Manager platform is positioned as an AI-native, cloud-based solution for managing complex, multi-stage collections at scale.
Industry:
Financial Technology, Credit Risk Management, Collections & Recovery Software
The collaborators
C&R Software Team
VP of Marketing
Sr. Manager, Growth Marketing
Content Writer
Global Events Lead
Creative Partner
Del Co Design Lab
Featured Project: Debt Manager Main Presentation Deck
What we did
Brand content and event design
Del Co Design Lab partnered with C&R Software on more than 140 projects, supporting brand, marketing, sales enablement, and event design needs. Our brand content and event design work included logo development, white papers, case studies, product sheets, digital campaign graphics, booth graphics, signage, and attendee guides.
Across each asset, we helped create a cohesive visual system that made complex credit risk and collections messaging clearer, more consistent, and easier to engage with.
The process
Collaborative marketing design support
Each project with C&R Software begins with a collaborative review of the asset’s goal, audience, message, timeline, and intended use. From there, we explore the best visual approach — whether organizing content, sourcing imagery, developing layouts, or extending the brand across multiple formats. Once a direction is approved, we create polished, brand-aligned designs for white papers, case studies, product sheets, digital ads, booth graphics, signage, and event guides. The final stage includes close review with the C&R team, incorporating feedback and preparing files for digital, print, web, or event production.
Our portfolio of Work: brand, content and event assets
Brand identity and logo development
Early work included logo development and competitive brand research, exploring how C&R Software could stand out in a crowded credit risk and collections technology market while honoring the company’s history.
We had some key words to work with to develop the colors and typography. Strength, trust, and understanding were all very important to the team. The solid base of the type shows their longevity, confidence and strength in the industry. The simple “&” and letter spacing that adds ligatures conveys understanding and a level of comfort for their customers.
The final typeface worked perfectly with the name DM Sans. The initials of Debt Manager is their featured product.
Logo color and typography studies
2011
Legacy logo
2021
Logo developement
Present
Final logo
Product marketing and sales enablement
The Debt Manager product sheet presents the platform as an end-to-end, AI-native collections and recovery solution, emphasizing higher recovery rates, lower operating costs, and better customer outcomes.
Thought Leadership white papers
Del Co Design Lab created white papers and long-form marketing resources that helped translate complex collections technology topics into polished, reader-friendly content. Examples include The Hidden Cost of Manual Collections, which addresses the limits of manual collections and the need for modern, automated approaches.
Case study design
The Leading European Bank case study uses a structured challenge-solution-outcome format to show measurable business value, including 20% higher receivable sales prices compared to the market average and significant improvements in operational efficiency.
Event environmental graphic assets
For CBA LIVE 2026, Del Co Design Lab supported C&R Software with a coordinated event presence, including web banners, display ads, a 10×10 booth concept, cocktail hour signage, surfboard signs, and an attendee field guide. The field guide helped attendees find C&R Software at Booth 119, navigate the venue, identify relevant sessions, and connect with the team during the event.
This mix of brand content and event design helped C&R Software maintain a consistent presence across downloadable resources, sales conversations, campaign promotion, and in-person event experiences.
2026 CBA Live 10 x 10 booth
Attendee field guide
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